So you're not a networker, huh? Well, neither
am I. But "studies show" that if you're an internet
marketer, online networking is not optional... it's mandatory.
If you're like me, you balk at the thought of
being thrown to the networking big dogs. So many personalities,
so many opinions... so many opportunities to put your foot in
your mouth.
I recently stumbled upon a networking strategy
that works. Start your own network.
Why is this so much better than just floating
along on other people's networks?
Because if the network is yours, you'll always
be on your best behavior.
I'm not saying that you'd walk around acting like
a jerk otherwise. But, If the network is yours, you OWN it. So
now that you're in full possession of such a complicated thing
as a discussion forum, you must work toward keeping that network
alive and running. This takes commitment. Starting your own network
means making a promise to yourself that the project will be a
success.
Because you can assume the role of attractor instead
of aggressor.
If you go to other people's networks, you must
pursue business contacts by fitting your scheme into another person's
mold. If it's your own network, you can lure people in who already
have an interest in your subjectmatter. This is similar to having
your own website (which you should also have, if you’re
interested in networking). For those who don't care for the forceful
approach, this is a great way to build interest in your business
services slowly and without putting pressure on people.
Because you're in control.
It's your network, and you set the rules. People
who appreciate the rules as well as the tone you set, will participate
with enthusiasm. If they don't care for how you run the show,
they're free to leave. If you envision your network as a round
table discussion, you can create that environment. If you see
it as an information exchange, you can start by posting articles
that you research. Others who feel aligned with your mission will
add to the patchwork.
Because it's a great way to develop your leadership
skills.
Maybe you're thinking about starting your own
company but feel a little shaky about leading people. When you
run your own network, you're thrown into the leadership position
by default. Having your own network is a way to put those skills
to the test. Pay close attention to how people react to your suggestions.
Watch the dynamics unfold. People treat people who are in charge
much differently than they do outsiders or those who they consider
"underlings." What can you learn from this?
Because it's a great way to make friends in a
setting that you love.
You WILL make new friends if you start your own
network. You will get to know people that you didn't know before.
You will learn things about people that you never realized, because
of your ongoing dedication to what I'll refer to as "the
organization.” In being humbled by the challenge of running
your network, you will feel grateful for the people who support
you, and in turn you'll want to give back to them.
Because it forces you to go deeper.
If you think you know a lot about something, you’ll
learn even more once you start a network. Folks will ask you questions
and regard you as an expert, and you must provide evidence to
support that label. Sometimes people will ask you questions that
you don’t have the answers to, and you’ll be forced
to probe deeper and explore side avenues. If you ever wanted to
be an officionado, starting a network is the way to do it.
Clearly, you can't lead a network on a subject
that you don't know much about. So choose a topic that's dear
to your heart, that you're well-familiar with. Select a true passion
of yours, and the people who surface on your network will share
that passion. They will become your allies, friends, and you will
grow bonds based on your shared interest.
Pretty soon you’ll look around, and realize
that you’ve achieved what was once so elusive. You will
figure out that despite the fact that you "hate networking"
- you now have your own network.
Copyright 2005 Dina Giolitto. All rights reserved.
Article by:
Dina Giolitto is a copywriting consultant and
ghostwriter with 10 years of experience writing corporate print
materials and web content. Trust her with your next e-book, article
series or web project, and make a lasting impression on your audience
of information-hungry prospects. Visit www.wordfeeder.com
for more information.
