My
first real foray into Internet Marketing was a Pay Per Click ad
campaign. I really had no idea what I was getting myself into
and the results were predictable. I soon had a mountain of debt
with little in the way of results to show for it.
It
wasn't the Pay Per Click company's fault. They basically did what
they promised to do. They got people to my website. The blame
was all mine. I had made a couple of serious mistakes during the
planning of my campaign. I will share those mistakes so that you
can avoid making those same errors yourself.
My
first, and probably biggest, mistake was not "looking before
I leaped". I did not take the time that I should have in
researching Pay Per Click and learning just how much it could
potentially cost. As a result, I was
completely caught by surprise by how quickly my credit card was
being charged over and over again. Take the time to do the proper
amount of research before beginning a Pay Per Click campaign or
any other business or advertising opportunity. You should always
be aware of the cost or
risks of any program before you invest money or time on it.
I
made another major mistake when I did not set a daily budget for
my campaign. That was a direct result of my ignorance about how
much Pay Per Click could actually cost. I did learn an extremely
valuable lesson though. Always set a budget. Determine beforehand
exactly how much you
can afford to spend per week or per month. Be disciplined and
stick to it. You should always try to avoid going into debt unless
it is absolutely necessary.
The
final mistake that I regret was waiting too long to pull the plug
on the campaign. I suppose that stubbornness set in and I just
did not want to admit defeat. However, admitting defeat is sometimes
not so bad. If you sense that an opportunity is not working out,
then cut your losses. No purpose whatsoever is served by throwing
more good money after the bad. Always know "when to say when".
Learn
from my mistakes. Always do your research before pursuing Pay
Per Click or any other new opportunity. Be sure to set a weekly
or monthly budget and stick to it. And, finally, if an opportunity
is not working out, then don't give in to stubbornness. Cut your
losses right away.
Ronald
Gibson is a Web Designer and Web Marketer. He is the Webmaster
of AffiliateUtopia.com, which offers information about some of
the best money making opportunities on the Web. For more information,
visit:
http://www.affiliateutopia.com/
